TYPES OF LISTING CONTRACTS

  • Open Listings
  • One-Time Show
  • Exclusive Agency Listings
  • Exclusive Right to Sell

DETAILS OF A LISTING CONTRACT

  • Price and Terms of Sale
  • Lockbox – Yes or No?
  • Real Estate Commission
  • Multiple Listing Service
  • Agency Duties of a Listing Agent
  • Resolution of Disputes

LISTING COMMISSIONS AND RELATED ISSUES

  • Is the Commission Negotiable?
  • How and When the Commission is Earned
  • “Hot” Market Under-Pricing Strategy – Commission Issues

THE LISTING AGENT AND MARKETING YOUR HOME

  • The “Real” Role of a Listing Agent
  • Preliminary Marketing – the “For Sale” Sign
  • Preliminary Marketing – Flyers and the Brochure Box

THE LISTING AGENT – MARKETING YOUR HOUSE TO OTHER AGENTS

  • The Multiple Listing Service
  • Office Preview
  • Broker Previews and Culinary Delights
  • Office Flyers
  • Marketing Sessions

THE LISTING AGENT – MARKETING YOUR HOUSE TO HOME BUYERS

  • The Purpose of Advertising in General
  • Real Estate Company Advertising
  • Individual Agent Advertising
  • Neighborhood Announcements
  • Open Houses

SHOWING YOUR HOUSE TO HOME BUYERS

  • Convenience and Availability
  • Why You Should Not Be Home
  • Lighting, Fragrances, Pet Control and More
  • Keeping the House Tidy and Neat